ThinkNW Marketing All-Star Profile: Natalie Bowman, Alaska Airlines

We’re pleased to announce our first class of ThinkNW Marketing All-Stars. Chosen by the ThinkNW board and executive team, this program kicks off a tradition of recognizing the unique marketing talent that drives our industry and region forward.

We asked our honorees to share a bit about their work, lives and what the Pacific Northwest means to them.

Here’s what Natalie Bowman, managing director of marketing and advertising for Alaska Airlines, had to say.

How long have you been in your current role?

Five years.

What do you value most in your work in this role, and what do you consider your biggest accomplishment in your current role?

Working on a beloved and established brand that is in growth mode. My biggest accomplishment at Alaska Airlines is using data-driven insights, martech, creativity & a growth mindset to prove the value of marketing to a finance/accounting-biased leadership team.

What do you like to do outside of your work?

I have a happy side hustle at Oh Happy Day Party Shop (, so I spend a lot of time learning the DTC business, negotiating deals with big-box retailers and creating social content. I am also developing a brand course for (education platform) Maven to share my hot take on why brand and performance marketing should not be enemies.

What impact does the Pacific Northwest have on your work?

Being surrounded by natural beauty brings a sense of peace to my day. Driving along the waterfront always relieves the stress of the day.

How would you characterize the Pacific Northwest marketing/creative community? In your mind, what makes it unique?

Creativity is limitless here, and we are underdogs in terms of advertising. But we have all the aesthetics and trends that the coasts favor and replicate.

See the full list of ThinkNW Marketing All-Stars here.

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