Welcome to ThinkNW

ADVERTISING ISN’T DEAD. IT’S JUST DIFFERENT NOW.

THE PORTLAND ADVERTISING FEDERATION IS NOW THINKNW, BRINGING TOGETHER THE POWER OF THE PACIFIC NORTHWEST’S CREATIVE AND MARKETING COMMUNITY.

Logo Takeover by Maria Regine Cabbab

Upcoming Events

May 11

ThinkNW Working Lunch: Taxing Creatives

Join Brian Rapp of McDonald Jacobs as we discuss important finance issues facing marketing and advertising agencies across the Pacific Northwest.

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May 12

Marketing Fast Forward: Untangling 2021

Brought to you by T-Mobile Marketing Solutions and Future PLC

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Latest Blogs

Talent Showcase: Janay Cooper

05/07/2021

Meet Janay Cooper, art director, content creator, and visual party enthusiast.

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How Praxis Came to Represent AHA’s Creative Soul

04/30/2021

A simple idea that built lasting relations with agency AHA and their clients. How they do it? Praxis. "Amazing. Thank you, Betsy. Much gratitude to you and team for continuing this labor of love and sharing in fresh, innovative ways."-A Client Love Note

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Representation Matters

Building an Inclusive Pacific Northwest

Diversity is a powerful, transformative force in marketing. Bringing more voices to the industry is crucial for its future. A core mission at ThinkNW is to develop best-in-class DEI programming, education and inspiration focused on building pathways for BIPOC talent to thrive more meaningfully in our industry. We will be announcing these programs very soon. In the meantime, please consider supporting the following organizations:

Partners in Diversity - Partners in Diversity (PiD) operates as an affiliate of the Portland Business Alliance Charitable Institute, a 501 (c)(3) nonprofit organization, and seeks to address employers’ critical needs for achieving and empowering a workforce that reflects the rapidly changing demographics of the Pacific Northwest. We accomplish these goals through educational programs, job postings and distribution of information for CEOs and for those who work in human resources or in diversity roles. PiD also helps recently relocated professionals of color connect with the multicultural community through major networking events such as our signature Say Hey! event, civic engagement opportunities, social media, our website and personal relationships.

Native American Youth Association - Founded by the community, for the community, NAYA is a family of numerous tribes and voices who are rooted in sustaining tradition and building cultural wealth. We provide culturally-specific programs and services that guide our people in the direction of personal success and balance through cultural empowerment. Our continuum of lifetime services create a wraparound, holistic healthy environment that is Youth Centered, Family Driven, Elder Guided.

Caldera Arts - Caldera Arts was founded by Dan Wieden and his family in 1996 as an arts summer camp in the mountains. The idea was to bring young people with limited opportunities together with talented creative professionals to make art. Turns out it was a pretty good idea. Those who said they couldn’t draw or write or had no rhythm found out they were actually creative.

And for nearly 25 years, the power of creativity has transformed Caldera from a small arts camp to a thriving year-round community enriching thousands of lives every year.

AdColor - ADCOLOR champions diversity and inclusion in creative industries. Our process is twofold. First, we help individuals and organizations RISE UP, letting their accomplishments and ideas shine. Then we teach these new leaders and would-be-mentors how to REACH BACK and find others who deserve to be noticed and promoted. Our goal is to create a community of diverse professionals who are here to support and celebrate one another.

Bricks Need Mortar - Bricks Need Mortar advocates for small businesses with campaigns designed to direct customers to support small, independent businesses. We also share vital information on the needs health of our community with policy makers so they make decisions that positively impact small, independent brick and mortar businesses.