Podcasting is booming.
According to The Infinite Dial 2020® from Edison Research and Triton Dial, “Fully thirty-nine percent of men and 36% of women age 12+ in the U.S. are monthly podcast listeners.” Two million podcasts are registered on Google.
Even your cousin Vinnie is doing one.
But there are a handful — actually, 9 — unignorable reasons your agency shouldn’t podcast.
About the Author:
Peter Levitan, former Portland Advertising Federation president, knows more about the art and science of ad agency business development than any other human. His programs deliver a very detailed strategic plan sandwiched between efficient branding and messaging programs that are designed to make your agency unignorable. Peter counsels and coaches advertising, digital, and PR agencies across the globe on how to build kick-ass business development programs. He also wrote The Levitan Pitch. Buy This Book. Win More Pitches. and has over 650 blog posts on business development. Peter moved to San Miguel de Allende, Mexico’s coolest city, in 2016.