PORTLAND and SEATTLE (June 8, 2021) — Amazon joined ThinkNW in an agreement in which Amazon’s marketing organization will take a lead role in ThinkNW’s DEI and talent programming, a core foundation of ThinkNW’s mission.
“As a Pacific Northwest-founded company, we want to ensure we continue to recruit and nurture the best talent possible across the region,” says Stephanie Waddle, Senior Media Manager, Amazon Marketing.” This partnership with ThinkNW allows us to better engage and attract a new wave of diverse and unique marketing leaders to Amazon.”
“As a next-generation marketing community serving the Pacific Northwest, it’s critical that we get a range of voices,” adds Marc Moran, ThinkNW president and executive director. “Amazon Marketing is making a statement in building a more diverse and inclusive future of marketing.”
Amazon’s commitment helps supercharge efforts led by Seattle-based ThinkNW board members and DEI leads Simone Davis, regional director at Billups and Tim Wang, founder and principal of TDW+Co.
“Progress takes action and diversity work is no exception,” says Davis. “Successful businesses recognize that diverse teams produce stronger outcomes. With our partners at Amazon Marketing, ThinkNW is committed to providing programming, resources and opportunities to support our mission and ensure it is realized by all. I am enthusiastic to get started.”
“The PNW region is home to the world’s most innovative and recognizable brands,” added Wang. “As we continue to become more of a globally-minded community, diversity in perspective, thought and talent will be essential for the continuation of success of our hometown businesses. I look forward to working with Simone, Amazon XCM, and the ThinkNW membership to see how far we take this.”
ThinkNW’s mission for talent is to fill the gaps in the broader marketing industry that are not often addressed in traditional advertising and marketing education and curriculum. Evolving and practical programming includes focusing on disciplines like client services, project management, finance, technology and more.
“There are many opportunities in advertising and marketing that talent may not necessarily think of,” says Moran. “Yet, some of these areas can help people build long-term, rewarding careers.”