Inclusivity: The Ultimate Superpower in Advertising

Imagine living in a world filled with superheroes, each possessing unique gifts and abilities. Now, picture seeing an advertisement for a product promising to boost those superpowers. However, the ad only showcases one type of superpower – and it isn’t yours. How does that make you feel?

Fast-forward a few years, and another brand’s advertising campaign emerges, showcasing a diverse spectrum of superheroes, each celebrated for their exceptional abilities. Their message is clear: their boosting product is designed to support all, irrespective of individuals’ distinctive superpowers.

Crystal Foote, founder and head of partnerships at Digital Culture Group, explains how and why inclusion can be more relatable and accessible to everyone, regardless of their familiarity with the subject.

Foote aims to inspire and equip brands across various sectors with the tools to harness inclusivity as a potent force for positive change in their marketing and society at large.

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