ThinkNW Now: Why Word of Mouth Marketing Is So Effective
Ted Wright, the founder of Fizz in Atlanta, joined ThinkNW to talk about the power of word-of-mouth marketing (WOMM). In this session (which you can watch in its entirety here), Ted talked about:
- Selling WOMM to your boss, colleagues and clients
- WOMM measurement
- Trust in WOMM
- Why a brand’s story matters so much for WOMM