Logo Remix: Bringing Northwest Culture, Nature and Traditions Together

One of the great things about our logo remix is understanding how what’s around us in the Northwest impacts the design. That’s part of the brief, and every artist has their spin on it, but PSU grad Anand Kailasam took a decidedly unique part of the culture to weave together his interpretation.

Inspired by the iconic McMenamins brand, Anand incorporated key natural elements, including wildlife, to create a wonderfully whimsical logo for the summer.

Watch our conversation where we talk about the design and:

• Portland’s vibrant design community
• Why Portland State University’s design program is one of the best in the nation
• Anand’s excitement in kicking off his career with ThinkNW members broadhead
• That alternate donut logo (version one, using Sesame Donuts)

Learn more about Anand here.