We’re pleased to announce our first class of ThinkNW Marketing All-Stars. Chosen by the ThinkNW board and executive team, this program kicks off a tradition of recognizing the unique marketing talent that drives our industry and region forward.
We asked our honorees to share a bit about their work, lives and what the Pacific Northwest means to them.
Here’s what Brian Hepner, Senior Vice President of Marketing for Consumer Cellular, had to say.
How long have you been in your current role?
A little over nine years.
What do you value most in your work in this role, and what do you consider your biggest accomplishment in your current role?
Remaining true to the brand is always front-and-center. We have a unique audience, and being laser-focused on them and their needs have been a massive factor in our success. Soon after joining the company, a big priority was developing an in-house creative team to align our voice and message cohesively and purposefully. This was paramount to further developing the brand image and defining our overall communications strategy.
What do you like to do outside of your work?
I absolutely love the Pacific Northwest and all the activities we have access to. Getting to the trails in the summer, the slopes in the winter, and the beach as much as possible year-round are always on my mind—while also peppering in plenty of domestic and international travel.
What impact does the Pacific Northwest have on your work?
There is a certain level of difference working in the Pacific Northwest. We are motivated to do our best work in a timely fashion to enjoy all there is around us. Work hard, work fast, enjoy life. Additionally, we shoot most of our commercials in the Pacific Northwest and the sheer variety of exteriors always surprises and delights me.
How would you characterize the Pacific Northwest marketing/creative community? In your mind, what makes it unique?
There is so much creativity happening in our community. Personally, I think the fresh air and scenic beauty help open our creative minds.