Outlining the Challenges Ahead for Agency Holding Companies
The top four holding companies have evolved enormously in the past four decades, from simple (but growth-obsessed) financial owners of agencies to integrated operating companies.…
Category: Industry News
Independent Marketing Firm Broadhead Acquires HMH
MINNEAPOLIS, Jan. 5, 2022 – broadhead, the largest independent, integrated marketing agency in Minnesota, has acquired HMH Agency, a Portland, Oregon-based firm known nationally for…
2021: A Look Back
Despite the slog thanks to that pesky pandemic, it’s clear to us that the past 12 months reaffirmed our industry’s professional chops. It’s also evident…
Marketing the Metaverse
In 2007, a global computer manufacturer asked me to help create an experience in an emerging platform, Second Life. After spending less than an hour…
Alaska Airlines Celebrates the Seattle Kraken’s Inaugural Season with Bold Livery
Hockey is back in Seattle, and Alaska Airlines is celebrating by welcoming a new Seattle Kraken theme plane into its fleet. The plane is just…
Why Henry V Made the Change to For Good and Co.
For over 40 years, Henry V was known as a stalwart in the Portland creative community. Focused on experiences, the shop had a national footprint,…
Shannyn Lee: The Sales Process for Creative Work
Win Without Pitching’s Shannyn Lee spoke to our members about the sales process for creative work. Watch the entire presentation below. You won’t be sorry.
Fore the Love of All That’s Awesome: The ThinkNW Open Wrap
Anyone that puts together a golf tournament (or any event, for that matter), knows that it comes down to the millions of details and syncing…
Washington’s Twerking Grandmas and How the Delta Variant Keeps Changing Covid Advertising
Despite the serious nature of the pandemic, states have managed to inject a little bit of good-natured humor in Covid-19 advertising, particularly in the Pacific…
What Hiring Trends at Pacific Northwest Agencies Looks Like Now
2020, and the pandemic, was brutal on the marketing industry, especially at agencies. A Forrester report at the end of last year indicated that around…