ThinkNW New Board of Directors and President Announced
ThinkNW is pleased to announce three new board members and a new board President who will each help support the association’s work to represent, inspire, promote, and engage the marketing, advertising, and media community in Oregon and Washington.
Board President
Doug Zanger | Founder | Creative Bohemian
Doug Zanger is the founder of Creative Bohemian, a Portland, Oregon-based advisory and consulting practice focused on developing strategic narratives for agencies, brands, media, editorial, and more.
With 30 years of experience in the advertising and marketing industry, Zanger was director of brand and purpose communications at The Martin Agency. Before The Martin Agency, Zanger was an editor at Adweek and Americas editor at The Drum, with coverage prioritizing creativity, agencies, DEI, sustainability, climate, and other critical purpose-related topics.
Doug Zanger is the founder of Creative Bohemian, a Portland, Oregon-based advisory and consulting practice focused on developing strategic narratives for agencies, brands, media, editorial and more.
A 30-year veteran of the advertising and marketing industry, Zanger was director of brand and purpose communications at The Martin Agency. Before The Martin Agency, Zanger was an editor at Adweek and Americas editor at The Drum, with coverage prioritizing creativity, agencies, DEI, sustainability, climate and other critical purpose-related topics.
Fiercely dedicated to diversity, equality and inclusion, Zanger was recognized as “highly commended” for his work by Women In Marketing, a London-based international trade group, in 2017.
Before his tenure in journalism, Zanger spent eight years at Stillwell Partners, working on the Advertising Week B-to-B events and its content development.
In his 15 years in radio, Zanger built in-house creative practices at Rose City Radio and Entercom, winning the coveted Radio Mercury Award in 2003 and other recognition throughout his tenure.
Zanger is on the advisory board of the Master’s in Advertising and Brand Responsibility at the University of Oregon. He spent eight years teaching in the integrated media program at Mt. Hood Community College while in the radio industry. He also taught a Masters-level media class at Oregon’s Turnbull Center in Portland in 2009.
Board of Directors
Paul Enriquez | Director of Sales – Northwest | Simpli.fi
Paul Enriquez is an advertising professional with both agency and vendor experience in the Oregon, Washington and San Francisco markets. His multi-decade experience in the industry includes stints on the planning side of large San Francisco agencies, digital startups, and data companies, as well as significant experience working for digital media demand-side platforms.
Paul has consistently worked with brands and agencies of all sizes throughout his career. His passion lies in becoming a partner with his customer and helping them improve their business by providing thoughtful opportunities and consistent value.
Having lived the last 20 years in Portland, Oregon and focusing on the Oregon and Washington markets, Paul is enthusiastic about the opportunity to make a lasting positive impact as a board member of ThinkNW.
Brittany Fero | Principal & Founder | PB&
With a passion for growth, innovation and human insight, Britt has built her career helping a wide range of recognized brands re-energize their businesses locally, nationally and globally. Over her career, Britt has helped build and turn around brands including Kraft Heinz, United Airlines, the International Olympic Committee, the Islands of the Bahamas, American Girl, Aflac, Anheuser Busch, among others.
Prior to founding PB&, Britt was the chief strategy & media officer at Publicis Seattle, where she drove the agency’s overall strategy and led the charge in unlocking clients’ business potential. Prior to Publicis, Britt was a partner at Cole & Weber United, and spent the majority of her career at Fallon in both Minneapolis & New York, a place where she learned the importance and power of culture, curiosity, compassion and creativity.
Lisa Zakroff | General Manager, West | Mekanism
After 15 years in Los Angeles, leading brand campaigns for clients including Target, Volkswagen, Nintendo, Burger King, Saturn, and DIRECTV, Lisa moved to Seattle in 2017 to lead and grow Mekanism’s newest office, which had only one client at the time (Alaska Airlines).
Under Lisa’s leadership, the Seattle office has added new clients to its roster including: Amazon (Kids+, XCM, Small Business Empowerment, Seller Communities), GoodRx, MOD Pizza, Papa Murphy’s, and Greater Seattle Partners. As part of executive leadership at Mekanism, she has played an integral role in the agency’s success leading up to its acquisition by Quebec-based Plus Company earlier this month.
She’s a Jeep-driving #boymom from Detroit who is always down for a round of Karaoke.
To find more members of the ThinkNW Board of Directors, click HERE.
